Perception Misconception

A woman was waiting at an airport one night, with several long hours before her flight. She hunted for a book in the airport shops, bought a bag of cookies and found a place to drop.

The Ikea Effect

Oh, Ikea. You huge, blue and yellow home of delicious meatballs and adorable, modern furniture. Have you ever put together a piece of furniture from this Swedish megastore? You open the box to find packets of tiny screws, various sized wood, and instructions that look like they were written in ancient Egyptian hieroglyphics. It’s hours …

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